OUR TEAM

Richard Lou
Chief Executive Officer

Justin Scarpa
Chief Operating Officer

Liz Miller
Chief of Staff and Director of Strategic Initiatives

PUNIT SHETH
Head of Business Development

Daniel Lou
Vice President of Construction & Development

Alexandra Starr
Senior Director of Finance

Rosana Martinez
Director of Human Resources and Risk Management

JASON GUTHRIE
Corporate Senior Regional Director of Sales.

LUIS SANCHEZ
Regional Director of Operations

Stanley John
Regional Director of Operations

CIELO MILLAN
Regional Director Of Operations

LUCY HERREN
Corporate Regional Director of Sales

ANA HEIRAS
Corporate Senior Controller

EMILY SANCHEZ
Corporate Lead Controller

BENJAMIN DE LA ROSA
Corporate Controller

Karren Alcantara
Operations Coordinator

Bianca Grijalva
Corporate Human Resource Generalist

Daniel Rubio
Corporate Human Resources Assistant

George Cantu
Regional Director of Sales

Richard Lou
Chief Executive Officer
Richard is the founder and CEO of Palette Hotels, directing the company’s development, operations, and investments through it’s senior leadership team. Prior to the acquisition of Palette Hotels, Richard led the LCRE Group, his family business that oversaw the development, investment, and asset management of seven hotels with 1,100 keys in four states. He has built four ground-up developments in New York City and has also led the residential property management and construction/procurement arms of LCRE Group.
As a trusted consultant for the hospitality and real estate industry, he has worked extensively with private equity groups, start ups, and high net worth individuals to create business plans and go-to-market strategies. Prior experience includes Kasa Living, Deloitte Consulting, Tishman Hotel & Realty, and Starwood Hotels. He is a graduate of the Hotel School at Cornell University and has an MBA from Harvard Business School. In his free time, Richard enjoys spending time with his daughter and traveling to new destinations with his family.

Alexandra Starr
Senior Director of Finance
Alexandra lives in Pittsburgh and enjoys spending quality time with her teenage daughters (i.e., binge watching shows) and travelling with her husband around the country playing poker tournaments.

George Cantu
Regional Director of Sales
George has worked with all market segmentations in the industry with 3 of the largest brands (Marriott, Hilton, and Intercontinental Hotel & Resorts). He has experience in the full service, limited service and extended stay sales along with an extensive catering background. For Palette Hotels, George is a Regional Sales & Marketing Director and oversees multiple brands that he supports in his region. His goal is to positively impact each of our assets through higher profits and increased market share by being innovative and creative with each of my hotel. “I’m fortunate and passionate to love what I do. Every day is a new day and a new opportunity for success!

Daniel Lou
Vice President of Construction & Development

Justin Scarpa
Chief Operating Officer
Previously, Justin served as the Vice President of LCRE Group, maintaining a similar corporate profile. Prior to that, Justin had a 16-year tenure with Marriott International in a variety of senior management roles.
Justin is native to New York, and currently resides in New Jersey. In his free time, Justin and his wife love to travel the world with their three energetic children!

PUNIT SHETH
Head of Business Development

ANA HEIRAS
Corporate Senior Controller

LUIS SANCHEZ
Regional Director of Operations

JASON GUTHRIE
Corporate Senior Regional Director of Sales

LINDA SNOW
Corporate Administrative Assistant

LUCY HERREN
Corporate Regional Director of Sales

CIELO MILLAN
Regional Director Of Operations

NEYRA HERNANDEZ
Staff Accountant

BENJAMIN DE LA ROSA
Corporate Controller

EMILY SANCHEZ
Corporate Lead Controller

Bianca Grijalva
Corporate Human Resource Generalist

Stanley John
Regional Director of Operations

Daniel Rubio
Corporate Human Resources Assistant

Liz Miller
Chief of Staff and Director of Strategic Initiatives

Rosana Martinez
Director of Human Resources and Risk Management
In her prior role, she was a Portfolio General Manager for Kasa, a tech-enabled hospitality company, where she oversaw the operations and asset management of a portfolio of properties across 10 states. Before that, she managed several co-living properties as the Director of Community at Starcity.
Rosana has a degree in Communications from California State University, Long Beach and is currently studying at USC Gould School of Law for a Master of Studies in Law.
In her free time she enjoys exploring her native Los Angeles and spending time with her family and friends.

Karren Alcantara
Operations Coordinator
Karren’s genuine hospitality shines through in every interaction with owners, leaders, guests, and team members. Her unwavering commitment to exceptional service creates a welcoming and inclusive atmosphere for all guests. Her contagious laughter never fails to put a smile on people’s faces.
Karren believes every new day brings boundless opportunities to learn, grow, and make meaningful connections.